People use this analogy mostly because both CEOs and PMs have a broad overview of their company/product. If someone goes seriously wrong during product development, the buck usually stops with the Product Manager.Ī common analogy for a PM is that they’re the CEO of the product, but that’s not quite right either. The main difference lies in the amount of responsibility and accountability these two roles entail. Product Managers are often confused with Project Managers, but that’s not quite true. That makes the job sound simple, but sitting at the intersection involves a whole host of tasks, tools, relationships, and strategies. Their function is to translate business goals to the engineering teams, and to report on product development progress to superiors. So let’s try to answer the question what does a Product Manager do? What is a Product Manager?Ī Product Manager sits at the intersection between business and technology and works as the middle person between the two. Given its popularity, it is no surprise that many people are asking themselves the same question.īut what a Product Manager does is not so easy to define, even within organizations that have product teams! This is partly because the role is quite fluid, with each company having a different interpretation of the skills required and the function of the role. Tech companies are seeking Product Managers (PMs) to lead their products to greatness.
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